New TV commercials from the recently launched
Sydney and NSW destination marketing campaigns
- Our Corporate Partners
Learn about Tourism NSW's Media Partners - Our History
Past, present and future of tourism in NSW - Our Images
Browse the Tourism NSW Image Library
- NSW receives over 35% of total visitors to Australia
- Tourism employs 4.8% of the NSW workforce
- NSW hosted more than 2.8 million international visitors in 2008
Welcome to Tourism New South Wales
 | Visitor Profiling and Satisfaction Research 2010/11Tourism NSW is seeking expressions of interest from regional tourism associations or councils who are interested in conducting research projects about visitors to their area. |
 | Workshops for regional event organisersRegistrations are now open for 12 Regional Events Development Workshops to be held across NSW between August and November. The workshops will assist communities to develop sustainable events that will attract visitors to their regions. |
 | New Sydney and regional NSW tourism campaignsFollowing the launch of the new Sydney and NSW tourism campaigns on 23 April, Tourism NSW and Ogilvy Sydney briefed a gathering of 100 Sydney industry representatives and Regional Tourism Organisation Chairs, on the new Sydnicity and NSW Remarkable Journeys campaigns. |
 | 2009 Qantas Australian Tourism Awards winners announcedSeven Sydney and NSW tourism operators were announced as winners in the 2009 Qantas Australian Tourism Awards, the most prestigious event in the tourism industry calendar. |
 | Surf Tourism Action PlanTourism NSW has launched a Surf Tourism Action Plan to promote and develop NSW as Australia's premier surfing and surf tourism destination. |
 | New Greater Sydney Tourism Partnership Funding ProgramTourism NSW has launched a $2.7 million Greater Sydney Tourism Partnership Funding Program which aims to promote tourism destinations and events within the Greater Sydney metropolitan area. The program offers all 38 councils, together with industry and event organisers, funding support for cooperative destination marketing campaigns and for event promotion. |
 | International Incentive FundingTourism NSW has launched an International Incentive Fund to provide financial incentives for tourism operators and representatives from destinations to attend overseas missions, workshops and tradeshows run by Tourism NSW and Tourism Australia. |
 | NSW Taskforce on Tourism and National Parks - Final ReportThe State Government's Tourism and National Parks Taskforce has released its report on opportunities for an enhanced level of sustainable nature tourism on NSW public lands, particularly national parks, marine parks and reserves. |
To understand our role in the industry, it is important to understand who our visitors are and where they come from.
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Tourism NSW campaigns create a consolidated identity for experiences and attractions in Sydney and NSW.
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