


![]() | Regional Flagship Event funding - applications open for 2010Applications are now open for funding under the Tourism NSW Regional Flagship Events Program. Tourism event organisers in regional NSW are encouraged to apply. Funding is available for established tourism events that have the capacity to attract large numbers of visitors and reflect the character and culture of their region. |
New Greater Sydney Tourism Partnership Funding ProgramTourism NSW has launched a $2.7 million Greater Sydney Tourism Partnership Funding Program which aims to promote tourism destinations and events within the Greater Sydney metropolitan area. The program offers all 37 councils, together with industry and event organisers, funding support for cooperative destination marketing campaigns and for event promotion. | |
![]() | Free Tourism Online Marketing e-Kit updatedThe popular Tourism Online Marketing e-Kit has been updated to further assist tourism businesses in harnessing the power of online marketing. The revised e-Kit contains new tutorials that address the most current online issues for tourism operators. New topics include: Videos for your website; Converting a prospect into a guest; and Online distribution. |
Australian Government Swine Flu update | |
![]() | Bring your grey matter to life in SydneyTourism NSW has launched its latest marketing campaign for Sydney featuring the headline Bring your grey matter to life in Sydney. The $1.5 million campaign is showcasing Sydney’s creative industries and attractions and features new artwork by Sydney-based iconic artist and musician Reg Mombassa. |
![]() | International Incentive FundingTourism NSW has launched an International Incentive Fund to provide financial incentives for tourism operators and representatives from destinations to attend overseas missions, workshops and tradeshows run by Tourism NSW and Tourism Australia. |
Attracting the Youth MarketTourism NSW has produced a publication called Sydney - travel, work, study, play which outlines its approach to attract young international visitors aged between 20 to 34 to travel, work and study in Sydney and NSW. Youth is an important market for NSW comprising 37 per cent of total inbound international visitor arrivals to the State last year. | |
![]() | NSW Taskforce on Tourism and National Parks - Final ReportThe State Government's Tourism and National Parks Taskforce has released its report on opportunities for an enhanced level of sustainable nature tourism on NSW public lands, particularly national parks, marine parks and reserves. |
NSW Tourism StrategyAs part of the Mini-Budget in November 2008, the State Government announced that Tourism NSW would receive $40 million over three and a half years to implement the new NSW Tourism Strategy. The Strategy was developed in consultation with the NSW tourism industry and provides a new direction to grow tourism in this State. | |

To understand our role in the industry, it is important to understand who our visitors are and where they come from.
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Tourism NSW campaigns create a consolidated identity for experiences and attractions in Sydney and NSW.
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