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Boys' Own Adventure promotion

Tourism NSW is promoting the “thrills and spills” of adventure activities available in NSW in a new campaign targeting men. Boys' Own Adventures is currently in market and features activities such as four wheel driving, hiking, wakeboarding, skydiving and fishing. The campaign aims to attract thrill seeking male travellers to experience the wide range of adrenalin and outdoor activities in this State.

Boys' Own Adventure booklet

PDF file, 2MB 

The Boys' Own Adventures is running in July and August and includes:

  • A 20 page booklet insert and print advertising in Alpha, Australian Golf Digest, GQ and Overlander 4WD
  • New web content and booklet download at www.visitnsw.com/adventures linking from the visitnsw.com home page
  • Public relations activities.

To see the media release click here.

PDF file, 950kb