Brand NSW Brochure Guidelines
To help unify the marketing of the State to visitors, Tourism NSW has developed Brand NSW Brochure Guidelines to capitalise on the power of the NSW brand and bring destinations together under a consistent “look and feel”.
The Guidelines are available free of charge to Regional Tourism Organisations and Tourism Managers to create brochures that reflect and align to the style of the NSW Holiday Planners.
The Brand NSW Brochure Guidelines contain formats that are flexible and easy to use and will help regions reduce design costs and save time.
The Brand NSW Brochure Guidelines give you access to:
- Design, photography and editorial principles
- Typography standards
- Editorial and advertising modules
- NSW branded maps for the State, regions and zones
Since the release of the Tourism NSW Holiday Planner series, research has found:
- Layouts are inviting and encourage the reader to explore in detail
- Images are motivating and inspiring
- Content is the right balance of inspiration and information
- Boxed layout for product advertising is well liked – easy to identify
- Quality production
- The majority of respondents rated the appeal of the destinations as enticing or extremely enticing
- Consumers’ intention to visit was significantly more likely after receiving a Holiday Planner.
So far, the Brand NSW Brochure Guidelines have been used by Griffith, the Riverina, Hay, Deniliquin and Carrathool in developing their brochures.
For more information please contact:
Dennis Poropat
Manager Creative Services and Brand Management, Tourism NSW
Tel: (02) 9931 1550