Brand NSW
The proximity to Australia’s biggest city, and the extraordinarily varied experiences a visitor can find in regional NSW, make this an appealing holiday destination. Furthermore, a holiday in regional NSW abounds with opportunities to connect with nature, history and heritage.
New South Wales brand positioning:
- Attributes: natural beauty, local communities, heritage
- Benefits: proximity to diverse experiences and landscape connection
- Values: genuine, welcoming
- Personality: charming and individual
- Tagline: There’s no place like it – a confident statement of the unique flavour of the NSW holiday experience.
The logo
The logo's bold use of script as the NSW signature and contemporary natural colours of the state project a powerful identity for the state. The fresh use of the NSW map shape, using bright bold colours, reflects the depth of NSW.
The colour treatments on the logo celebrate the diversity of the topography and climatic zones in the state. The rich earthy red of the Outback, the warm yellows of harvest, the green of country pastures, and the blues and turquoises of the rivers and sea – There’s no place like it.
Zones
- Short Breaks from Sydney
- North Coast of NSW
- Outback NSW
- South Coast of NSW
- Country NSW
- Snowy Mountains
- Lord Howe Island