Developing Your Product
When developing your tourism product, it is important to know about the needs and wants of your potential customers, to package your product so that it is easy to buy, and to price it appropriately.
This section provides a detailed guide to addressing each of these considerations and aims to help you maximise the attractiveness of your tourism product to your target market.
In addition, this section provides a range of information on making sure your tourism product is well known to the marketplace: from distribution systems through to creating brochures, generating publicity, promoting your product via the Internet, and choosing the right advertising messages and channels.
This includes:
Understanding Your Customer
To succeed in a competitive environment, it is important to tailor your business to the wants and needs of your customer.
You can download a complete copy of Understanding Your Customer. (PDF file, 313kb)
Packaging Products for Domestic Markets
In order to sell your product it must be easy to buy. Packaging can improve business, and provide travellers with well-priced, attractive and convenient holiday options.
You can download a complete copy of Packaging Products for Domestic Markets (PDF file, 236kb)
Pricing Your Product
To be successful in the marketplace, a product must be priced accurately and competitively. This requires a clear understanding of the individual costs of all product components and their impact on total product price.
You can download a complete copy of Pricing Your Tourism Products. (PDF file, 260kb)
Distributing Your Product
No matter how impressive your product, its success relies on customers knowing you exist in the marketplace. Choosing the most effective distribution system to reach and then sell to your target audiences helps you to succeed.
You can download a complete copy of Distributing Your Tourism Product. (PDF file, 380kb)
Creating Your Own Brochure
With thought and creativity you can produce a persuasive brochure. Making informed decisions can improve brochure quality. Research helps determine the best layout, the most relevant information and the right lure to draw customers.
You can download a complete copy of Creating Your Own Brochure.(PDF file, 288kb)
Publicity: Working with the Media 
What is publicity? Publicity is media coverage for your product, service or destination. Publicity is the result of public relations. It is not paid for like advertising. Editorial is a key motivator for a consumer’s decision to trial a product or service. It is second only to a personal recommendation by a trusted friend.
You can download a complete copy of Publicity: working with the Media. (PDF file, 482kb)
Understanding Advertising
Even the most appealing product requires some form of promotion in order to maximise sales and financial return. Advertising can help raise awareness of a product and create an appealing product image.
You can download a complete copy of Understanding Advertising. (PDF file, 257KB)
Internet Promotion
The Internet offers tourism operators an additional way to promote their product, provide information to potential travellers and, increasingly, sell their product. According to Roy Morgan Research, in 2004, 24.6% of Australians 14 years and over (approx 4 million), purchased online. Increasingly, travellers are using the Internet in preference to other information tools such as brochures and travel agents to research and plan their travel.
You can download a complete copy of Using the Internet to Promote Your Product. (PDF file, 293kb)
Tourism NSW Opportunities
Click here to find out about other exciting ways you can get involved in Tourism NSW activities.