Easy Access Market

What is the Easy Access Market?

It is any segment within the tourism market that prefers accessing tourism experiences with ease. This may includes Seniors who may prefer walking up a gentle ramp rather than tackling a large number of stairs. People with a disability, including those with physical and sensory disabilities, will find it easier to access tourism facilities where there is a continuous pathway and tactile surfaces and clear signage.

The size of the tourism market for people with a physical disability has been determined in the research report Anxiety to Access. A close-up look at the seniors market for tourism in Australia is found in the report 'Not over the Hill. Just enjoying the view'.

Reports:

• Anxiety to access: Tourism patterns and experiences of New South Wales people with a physical disability  (PDF file, 988kb)
• Not over the Hill. Just enjoying the view - A close-up look at the Seniors Market

Reports are provided as PDF files and can be viewed with Adobe Acrobat Reader – download the Reader

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