Food & Wine Tourism
Wine tourism is an important element of the visitor experience. The aim of our work is to build those experiences into the wider cultural and lifestyle marketing activities within key domestic and international markets.
Wine Tourism Development Information
Tourism NSW provides you with access to wine industry research and information of media itineraries designed to help you learn more about Wine Tourism in New South Wales.
In addition, a range of fact sheets have been developed to assist existing and potential wine tourism operators in developing and managing their businesses.
Understanding Your Tourism Market
This fact sheet will give you further understanding into wine tourism, wine tourists, international wine tourists and how to know who visits your cellar door.
Download a copy of Understanding your wine tourism market (PDF file, 28kb)
Creating Appeal: A Visitor Friendly Cellar Door
There are hundreds of cellar door wineries in New South Wales. What is going to make yours memorable to the visitor? Think about the wineries or B&Bs that you have visited. How many can you remember clearly? Which ones have you revisited? What makes a winery/cellar door memorable?
Download a copy of Creating appeal: A visitor friendly cellar door (PDF file, 26kb)
Providing a Total Visitor Experience
The essential difference between a cellar door in a wine region and a bottle shop in a capital city, is that the visitors to a cellar door wants much more from the visit than simply to purchase a bottle of wine. They want a personal experience that they cannot get at the local bottle shop back home. Higher expectations also arise in relation to the personal feel and attention levels of the customer service provided.
Download a copy of Providing a total visitor experience (PDF file, 26kb)
Customer Service and Quality Standards
Cellar door staff is the public face of the winery just as much as the winemaker. Well-trained, friendly cellar door staff make visitors feel comfortable, help them enjoy themselves and sell wine.
Download a copy of Customer service and quality standards (PDF file, 26kb)
Research
Click on this Wine Tourism Research link to locate research conducted by Tourism NSW that shows the most important items for creating customer satisfaction at cellar doors.
Media Itineraries
Suggested itineraries for media representatives visiting NSW wine country are available in the following PDF files:
- Cowra and Orange (PDF file, 440kb)
- Hunter Valley (PDF file, 270kb)
- Mudgee (PDF file, 287kb)