Food & Wine Tourism

Food & Wine tourism is an important element of the visitor experience and the aim of our work is to build those experiences into the wider cultural and lifestyle marketing activities in key domestic and international markets.

Tourism NSW has undertaken cellar door research to determine what visitors want from a cellar door experience, to assist operators in improving their business and attracting more visitors to their winery.

There are three research reports available from this site:

Wine Tourism Snapshot April - June 2006 (PDF file, 36kb)

Project Cellar Door, January 2004 (PDF file, 340kb)
During 2003, visitors to the Hunter Valley and Mudgee completed a survey to determine what makes an ‘excellent’ cellar door experience and to gather information on visitor behaviour at cellar doors. This report provides information on why people visit cellar doors, how many people visit cellar doors in NSW, peak visitation periods, how much money they spend and popular wine tourism destinations.

Cellar Door Survey, June 2002 (PDF file, 305kb)
This study was conducted among New South Wales wineries with cellar door facilities to establish wine tourism industry performance measures (or benchmarks) against which to measure visitor and sales trends and the impact of wine tourism marketing.

For more information on Food & Wine Tourism, visit our Market Segments section.