
A key element involves providing consumers with single comprehensive Holiday Planners covering each New South Wales marketing campaign zone.
Tourism NSW Holiday Planners will represent a major piece of tourism marketing infrastructure for the consumer holiday decision-making process.
All Holiday Planners are made available to consumers from the visitnsw website.
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To help unify the marketing of the State to visitors, Tourism NSW has developed Brand NSW Brochure Guidelines to capitalise on the power of the NSW brand and bring destinations together under a consistent 'look and feel'.
The Guidelines are available free of charge to Regional Tourism Organisations and Tourism Managers to create brochures that reflect and align to the style of the NSW Holiday Planners. They contain formats that are flexible and easy to use and will help regions reduce design costs and save time.