International Activities and Incentive Funding

Tourism NSW and Tourism Australia run a range of overseas missions, workshops and trade shows to showcase the tourism industry to key international markets.

Tourism NSW has established an International Industry Incentive Fund to provide incentives for members of the NSW tourism industry (either product supplier or destination representative) to attend Tourism NSW missions, new product workshops or nominated Tourism Australia international tradeshows.

The Fund's purpose is to increase the presence of NSW products, experiences and destinations in the market place and to educate products and suppliers on the needs of key international markets.

Incentive Funding Levels

Information about the overseas activities is available here:

India Prospectus  | New Zealand Prospectus | North America Prospectus | China | United Kingdom/Europe Prospectus |

Please note: For further information about Tourism Australia’s events go to www.tradeevents.australia.com.

Trade Events included in the Incentive Funding

The information below provides details on the Tourism NSW and the Tourism Australia trade events which are covered by the Incentive Funding:

New Product Workshops – 100%

• NZ New Product Workshop – new Tourism NSW initiative
• USA New Product Workshop
• UK New Product Workshop

Tourism NSW Missions/ Workshops – 75%

• UK/ Europe Mission
• USA Mission
• India Mission
• China Mission
• Developing markets – Latin America and Russia – these may be TNSW or TA initiatives

Tourism Australia Missions/ Events/ Workshops – 25%

• China Mission
• India Mission
• Korea Mission
• South East Asia Mission (Bi Annual)
• JAM

Click here to view calendar of trade events.

Eligible Applicants

• Any established Tourism export ready product supplier in New South Wales wanting to attend an international (offshore) event to attract international business.
• A destination representative (RTO or designated representative of a destination) representing export ready product at an international (offshore) event to attract international visitors to the region.

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Criteria for Eligibility

Applicants must:

• Be an established tourism business (operating for a minimum of 12 months) with an ABN 
• Be listed on Get Connected with images and updated information within the last 12 months
• Be export ready:
  • Offer commissionable rates for wholesale travel agents and inbound tour operators
  • Have a clear terms of trade policy
  • Have marketing collateral which specifically targets international visitors including brochures, website and images
  • Operate 7 days a week or have a set schedule of operation
  • Have the facility to process bookings with a 24 hour turnaround time
  • Have all valid licences and Public Liability Insurance at the level required by Tourism NSW
  • Have a working relationship with the inbound tour operators based in Australia servicing your target markets (except those attending the New Zealand New Product Workshop)

Funding

• Funding is only available for eligible events designated by Tourism NSW or Tourism Australia as stated above.
• Funding for participation will only cover a percentage of registration costs for eligible events as specified by the event organiser for one delegate only. 
• Funding will not cover:
  • airfares (international and domestic unless otherwise specified)
  • accommodation
  • insurance
  • transportation (unless otherwise specified)
  • meals (unless otherwise specified)
  • freight costs
  • furniture or display items
  • collateral
  • any other incidental costs relating to event participation
• Funding assistance must be applied for and approved before costs are incurred.
• If funding is granted for an approved Tourism Australia event, applicants must manage their own application to attend the trade event and manage payment of 75% of the attendance fee once accepted. Tourism NSW will pay Tourism Australia the remaining 25% of the registration fees directly.
• For events organised by Tourism NSW the applicant may be reimbursed 75% of the registration cost for this event on approval of the application for financial assistance by Tourism NSW
• Product suppliers and destination representatives in receipt of financial assistance from Tourism NSW must support the Tourism NSW trade and media familiarisation program, if requested.
• An applicant will need to declare that the marketing expenditure claimed has not also been claimed under any other Australian Government or State trade schemes.
• Priority will be given to products and experiences that will expand the range of NSW’s offerings in the market.
• Complete emphasis must be on NSW product or on NSW destinations. Suppliers promoting products outside NSW will be required, as a condition of participation, not to promote or sell those products within the marketing forums supported by the program.
• Organisations must not have any outstanding debt with the Department of State and Regional Development – DSRD or with Tourism NSW.
• All requested materials and payments must be received by the specified deadlines.
• Tourism NSW reserves the right to accept or decline applications for financial assistance at its sole and absolute discretion. This may depend on:
  • market needs
  • product mix on the mission/trade show

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Attendance Criteria

Tourism NSW Missions to Market

• Preference will be given to those NSW product suppliers and NSW destination representatives who have not previously received funding from Tourism NSW.
• NSW Product suppliers and NSW destination representatives must be brochured and/ or working with wholesale travel agents/inbound tour operators relevant to the Mission.
• Preference would be given to those NSW product suppliers and NSW destination representatives who do not have in market representation.
• Priority shall be given to those NSW product suppliers and NSW destination representatives who are conducting their first sales trip to the market.

Tourism Australia Trade Events

• Applicants must apply and be accepted by Tourism Australia at specified events before applying for funding from Tourism NSW.

Conditions

• Applicants must provide information to Tourism NSW outlining the way in which the tradeshow fits into the company’s overall business strategy.
• Applicants must provide feedback to Tourism NSW on the short term and long term outcomes of the tradeshow attendance.
• Applicants must apply for funding assistance before they incur any costs. 

Disclaimer

Tourism NSW and NSW Department of State and Regional Development (DSRD) accepts no liability for any loss or damage suffered by any individual or company arising from or in any way connected with acts, incidents and occurrences happening in the lead up to, on or after the events or Mission to any registrant whether such acts, omissions, incidents and occurrences occur in Australia and the nominated Mission market or at any points in between. The applicant must indemnify DSRD, Tourism NSW and its officers in respect to any claim which he or she may have arising in any way from their registration or participation as a member of the Tourism NSW Mission to the nominated market.

Tourism NSW and DSRD make no representation that any meetings arranged by or on behalf of DSRD or Tourism NSW is guaranteed to take place. Registrants are reminded that each event and Mission participant should take out travel and other insurances that he or she may deem necessary to cover them for any accident, ill health, loss or damage which may occur during the event or Mission.

Cancellation: DSRD and Tourism NSW may cancel or defer the events or Mission for any reason. DSRD shall not be held responsible for any claim or action should the event or Mission not proceed as scheduled.

While DSRD and Tourism NSW do not impose a participation fee, it reserves the right to levy a cancellation fee on any company, having reconfirmed their participation, withdraws from the event or Mission without just cause.

Inquiries

For further information about International Industry Incentive Fund applications or events contact Nicole Braden, Trade Services Specialist, International Marketing, Tourism NSW on (02) 9931 1472 or email nicole.braden@tourism.nsw.gov.au.

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