Market Segments
New South Wales is a popular destination for visitors with a variety of special interests.
Tourism NSW provides a range of resources for tourism businesses operating in special interest markets:
Aboriginal Tourism 
Aboriginal tourism product is either Aboriginal owned or operated, employs a majority of Aboriginal people, or provides consenting contact with Aboriginal people, culture or land.
Accessible Tourism
Accessible tourism is about making it easy for all people to enjoy tourism experiences.
Backpacker Tourism
Backpackers spend more, travel further and stay longer than other travellers. The backpacking sector in NSW is about attracting more adventurous and independent international travellers into regional areas, through the development of more 'must see and do experiences'.
Business Tourism
International and domestic meetings and conferences, congresses, exhibitions and tradeshows are extremely valuable to the NSW economy. Business Events Sydney (BESydney) in partnership with Tourism NSW, is responsible for promoting and developing Sydney and regional NSW as the premier business events tourism destination within Australia and overseas.
Nature in Tourism
New South Wales is rich in natural heritage. It has a wealth of natural attractions including four of Australia’s sixteen World Heritage Areas.
Food & Wine Tourism
Food & Wine tourism is an important element of the visitor experience and the aim of our work is to build those experiences into the wider cultural and lifestyle marketing activities in key domestic and international markets.
Cruise Tourism
The cruise sector generates many tourism opportunities for Sydney and the numerous regional ports along the beautiful NSW coastline.
Youth Market
Youth is an important market for NSW comprising 37 per cent of total inbound international visitor arrivals to the State last year. Sydney – travel, work, study, play is a Tourism NSW produced publication which outlines its approach to attract young international visitors. It contains information including: the size of the market; opportunities for the NSW tourism industry; and how to reach the market.
Surf Tourism
NSW is promoted as the premier surf destination in Australia as the State is home to some spectacular surf destinations. 77 of the top 100 surf beaches are in Australia and 40.5 per cent of accredited surf schools are in NSW. Catching the wave is a Tourism NSW produced publication which outlines its approach to promote and develop NSW as Australia's premier surfing and surf tourism destination.