Marketing NSW Overseas

The international market brings tourists who stay longer than domestic tourists and spend more in NSW.

In its January report the Tourism Forecasting Committee predicted international visitor arrivals to Australia would increase at an average annual rate of 3.7 per cent to reach 8.1 million in 2017. International visitor numbers to Australia are expected to return to growth in 2010, following a drop in 2009 caused by the global economic downturn.

The United Kingdom is the largest source market of international visitors to NSW, followed by New Zealand, the United States and China.

Tourism NSW works with the travel trade industry overseas to develop an awareness of, and generate interest in, NSW products, people and places.

In this section we will provide you with insights into the Target Market Profiles, Promotional Opportunities and the Business Tools, designed to help you succeed in promoting your products to international tourists.

International Managers share their market updates with tourist industry operators. View presentations.

Tourism NSW (in partnership with Tourism Australia) reaches millions of potential international visitors to NSW with trade education, advertising and publicity campaigns, and online.

We have structured our key international markets for NSW into three tiers as outlined below:

 You can participate year-round in:

• Tactical Consumer Campaigns
• Trade Education
• International Media Visits programs
• Trade Events & Sales Missions
  

In October 2009 a Tourism NSW & Tourism QLD marketing partnership was announced to attract more international holiday visitors to the East Coast of Australia. Read more>

Click here for further Marketing Opportunities. 

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