Marketing NSW within Australia
NSW is a complex holiday offer. To make it easier for consumers to understand the diverse range of holidays NSW offers, Tourism NSW splits the state into “intuitive holiday zones”. Each holiday zone has a distinctive flavour and is a pillar of Brand NSW.
A range of opportunities exist to market your destination, business or products successfully either independently or in partnership with Tourism NSW.
NSW is so large and diverse, research indicated that potential tourists needed the state to be marketed by zone.
As a result, we have developed:
A series of holiday planning guides has also been developed to provide in-depth information about the destinations, experiences, attractions and accommodation options available to visitors. Find out more…
Additional Resources for how NSW is marketed within Australia include:
Click here for further Marketing Opportunities.