Marketing New South Wales
Welcome to this guide about Marketing NSW. It is designed to explain the services available to help promote NSW destinations and experiences to the rest of Australia and the world.
Tourism NSW has invested in the creation of the most comprehensive regional tourism marketing strategy ever undertaken – “New South Wales – There’s no place like it”, covering seven regional areas across the state and, “There’s no place in the world like Sydney”.
The campaigns create a consolidated identity for experiences and attractions in Sydney and NSW.
Capitalising on ever-changing travel trends is the key to developing and managing sustainable tourism for NSW. We conduct and evaluate extensive research into tourism trends and demands. The information gathered is used to formulate all of our campaigns, designed to bring more tourists to more NSW destinations. 
Marketing Sydney within Australia
Find out how we promote Sydney domestically, and how you can work with us to promote your business or product...
Marketing NSW within Australia
Learn to understand this market, how we promote the state and how you can promote your destination, business or products successfully… 
Marketing NSW Overseas
Find out how we promote NSW overseas and how you can effectively target the international market with your tourism products…
Marketing Segments
Additional tourist market opportunities include the segments of Aboriginal Tourism, Backpacker Tourism, Business Tourism, Nature in Tourism and Food & Wine Tourism…
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The opportunities to work with Tourism NSW in promoting and developing tourism experiences throughout NSW are many and varied...