Outback NSW

Outback NSW is a land of rugged natural beauty with iconic red earth, enormous, wide-open spaces under bright blue skies and ancient and spectacular landforms.

Visitors are invariably awestruck by the profound impact of space, the myriad of stars in the night sky and the ever-present wildlife. In addition, the outback is full of fascinating characters, history, bird life and wildflowers, it encompasses a whole world of interests.

Tourism NSW works with the Regional Tourism Organisation of Outback NSW in this zone.

Target source markets include Sydney, regional Victoria, South Australia, Southern Queensland and regional NSW.

Marketing Campaigns
Tourism NSW runs marketing campaigns to promote Outback NSW throughout the year, often in conjunction with industry partners. These can include brand and tactical activity, across a range of mediums, including television, print, online and public relations.

Find out more about our current campaign activity and
past campaigns for these regions.

View Outback
Broken Hill TV Commercial

Outback NSW Holiday Planner
A series of holiday planning guides has also been developed
to provide in-depth information about the destinations, experiences, attractions and accommodation options available to visitors.

Find out more…

Campaign Summary

Click here to view the Campaign Summary 2006-07 for the Outback NSW region.

Get Involved
Tourism NSW runs a year-long marketing calendar for the
Outback NSW zone and provides a range of cooperative
marketing opportunities for partners to participate in advertising and promotions.

Our Annual Marketing Prospectus details a range of marketing activities and opportunities…