Partners

Tourism NSW works successfully with a range of government and industry bodies to develop and promote tourism throughout the state.

Actively engaging tourism industry partners and other partners to work together in the State’s marketing programs yields greater results than if these initiatives were implemented independently. These include:

government agencies and trusts, including Events NSW, Sydney Harbour Foreshore Authority, City of Sydney, the Sydney Olympic Park Authority and the 13 Regional Tourism Organisations across NSW
the Commonwealth tourism authority, Tourism Australia
industry bodies, such as the Tourism Industry Council, Tourism & Transport Forum, Sydney Chamber of Commerce, Australian Hotels Association, Restaurant & Catering Industry Association, Backpacker Operator Association, Bed & Breakfast and Farmstay Association, Caravan and Camping Industry Association, Hotel Motel Accommodation Association, Local Government and Shires Association and Tourism Training Australia
traditional (tourism industry) and non-traditional partners for Sydney and regional NSW.

Tourism NSW is also focussing on developing partnerships with businesses outside the traditional tourism sector, which have the potential to benefit substantially from increased visitation to this State.

Media Partner

News Limited www.news.com.au

Tourism NSW has a strategic alliance with News Limited to promote NSW destinations in Australia and around the world. The preferred media partnership with News Limited continues to deliver additional value for Tourism NSW’s marketing campaigns.

International Tourism Partners

The Wiggles www.thewiggles.com.au

Since 2007 world-famous children’s entertainers, The Wiggles, have worked with Tourism NSW on campaigns to promote Sydney in the United Kingdom. The Wiggles members are from Sydney and are admired around the world which makes them perfect representatives for the city.

Regional Tourism

Regional Tourism Organisations (RTOs)
Tourism NSW works in partnership with individual Regional Tourism Organisations on a range of marketing and development initiatives.

Forum of Regional Tourism Organisations (FORTO)
FORTO is the industry body representing the 13 Regional Tourism Organisations in NSW. FORTO was established by the RTOs to guide and facilitate capacity building and to coordinate regional tourism development and RTO marketing activities.

Regional Tourism Partnership Program
The Regional Tourism Partnership Program has been developed by Tourism NSW and FORTO as part of the NSW Tourism Strategy. The program includes funding allocation to Regional Tourism Organisations for capacity and demand building.