Pet-Friendly Tourism Strategy

In March 2009 Tourism NSW launched a campaign to promote pet-friendly holiday destinations in NSW. There are more than two million cats and dogs in NSW and more than six million in Australia. Many potential holiday-makers are forced to decide against taking a break, because of the worry or additional expense of boarding a pet - resulting in missed tourism opportunities. If just one in ten households with a cat or dog took their pet on holiday for an additional two nights in NSW, it could net the tourism industry about $93 million.

The campaign features:

• new pet-friendly holiday information on www.visitnsw.com
• a short film as part of the content on visitnsw.com and on YouTube
• public relations activities including media visits
  (to view pet-friendly holiday media fact sheets click here).

The website shows that the best of NSW can be shared with pets. There’s information about pet-friendly accommodation, beaches, parks and camping areas, dog walking and grooming services, tips for travelling with pets and maps of ‘Sydney Pooch Trails’ to download. For more information see the media release.