Regional Business Events Campaign

Tourism NSW and Business Events Sydney are running a $200,000 print and online campaign to promote business events in Regional NSW and Greater Western Sydney. This joint campaign aims to help regions tap into the lucrative business events and conference market.

The campaign will showcase Regional NSW and Greater Western Sydney to encourage event organisers and meeting planners to choose facilities and accommodation in Regional NSW. The campaign will aim to make businesses of all sizes more aware of the diverse, accessible and affordable options offered by regional conference and event venues.

Regional Business Events Print Advertising

PDF file, 437kb

The campaign is running in July and August and includes:

Print advertising in The Australian, Daily Telegraph, CIM Magazine, Executive PA Magazine, My Business Magazine and B2B in Canberra Magazine, Virgin Blue Voyeur Magazine and MICE.NET Magazine
Online advertising in The Australian, Yahoo7, Linked In, Executive Assistant Network eDM, CIMmagazine.com and MICE.net

The campaign will also include a series of electronic direct marketing (EDM) activities. The EDMs will be sent to a targeted database of 5,000 meeting planners and conference organisers.

Each EDM will focus on one region and will contain generic conferencing information relating to the region along with the ability for the recipient to click through to find further detail on the product located within that region. The EDMs are scheduled to be sent once a month and will continue from August through to March 2010.

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