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Regional Tourism Plans

The Tourism NSW Regional Tourism Action Plans aim to provide a consumer driven focus with clear, individual marketing and development paths.

Central to this is an agreement between Tourism NSW and the Regional Tourism Organisations (RTOs) to produce and implement a strategic plan for each region. The plans guide is as follows:

1) 'In region' development of tourism initiatives specifically in the areas of:

  • new infrastructure development
  • transport Access information and service
  • product development / enhancement
  • industry development

2) 'In region' and external marketing strategies and activities that:

  • identify the region's competitive advantage
  • identify activities that build on the development initiatives as well as existing product strengths
  • identify key products
  • include a market demand analysis and a review of visitation trends and forecasts
  • address distribution and marketing channel considerations
  • outline promotional activities, for example campaigns and public relations, etc
  • develop regional alliances and integrated destination marketing

 

The Regional Tourism Plans are also a key delivery mechanism for the objectives of Towards 2020 - New South Wales Tourism Masterplan.


Each RTO is currently developing their strategic plan. The most current plans can be viewed below:

Building Australia's premier tourism region: A vision for tourism developed in th Hunter Region 2005 - 2008 (PDF file, 1MB)

Blue Mountains Regional Tourism Plan 2004 - 2007 (PDF file, 1MB)

Outback NSW Tourism Development Plan 2004 - 2008 (PDF file, 1MB)

Central NSW Regional Tourism Plan 2004 - 2007 (PDF file, 821kb)

North Coast NSW Regional Tourism Plan 2004 - 2007 (PDF file, 327kb)

Capital Country Regional Tourism Plan 2003 - 2006 (PDF file, 564kb)

Riverina Regional Tourism Strategy 2003 - 2006 (PDF file, 834 kb)

South Coast Regional Tourism Plan 2003 - 2006 (PDF file, 1.18MB)

Northern Rivers Tourism Strategic Plan 2009 - 2011 (PDF file, 745kb)

New England/North West NSW Regional Tourism Plan 2001 - 2005 (PDF file, 675kb)

Snowy Mountains Regional Tourism Plan 2001 - 2004 (PDF file, 777kb)

For further information on specific regions, please contact the relevant RTO.

 

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