Role and Structure

ORGANISATION CHART (PDF file, 70kb)

Tourism NSW promotes and supports the development of sustainable tourist destinations and experiences.  

We do this by:

• marketing NSW destinations and holiday experiences to domestic and international markets
• working with, and providing advice to, industry, other government agencies and key stakeholders about the development of sustainable destinations
• sharing our knowledge and expertise with industry to stimulate investment
• developing private and public sector partnerships to grow and manage tourism

Tourism NSW operates under four divisions, they are:

The Visit Sydney Group works closely with industry and precincts on the promotion and development of Sydney as a tourism destination. The Visit Sydney team comprises the Sydney Marketing, International and Sydney Precinct teams.

The Regional Tourism Group is dedicated to working closely with regional product and destinations throughout the State on tourism promotion and development of regional NSW. The group comprises the Regional Marketing team, Regional Operations and Destination Services team.

The Marketing and Communications Group provides Advertising, destination PR, Brand Marketing and creative services for the organisation and supports the activities of the Visit Sydney and the Regional Tourism Groups and;

The Strategy and Alliances Group services the Tourism NSW Board, its Industry Reference Groups and provides strategic guidance on the formulation of policy and advice to government. It also manages Tourism NSW's relationships with industry associations, and is responsible for developing the Tourism Industry Plan.