Summer School Holiday Promotion

Following the success of previous family holiday promotions, Tourism NSW will once again undertake activity to promote travel to regional NSW during the summer school holidays. 

The prime objective is to promote NSW as the ideal family holiday destination and to drive leads/bookings to operators offering good value accommodation and activities suitable for families.

Timeframe

The campaign will commence on 15th November to encourage families to take a break in NSW.  

Tourism NSW has requested a response from the industry by Tuesday 27th October to provide offers to be featured on visitnsw.com

Promotional Plans

Tourism NSW will invest in the following activities to promote NSW as a great summer school holiday destination and drive traffic to visitnsw.com for family holiday offers/packages:

• Advertising & PR
  The campaign will include print, online, value added editorial and PR.
• Website – visitnsw.com
  The call to action for all promotional activity is to visitnsw.com for offers and to plan a summer school holiday in NSW.  Campaign pages will promote the holiday experiences available in NSW and operator offers available.  

HOW TO BE INVOLVED

There is no cost to regional operators to participate: the focus is on showcasing product on visitnsw.com (accommodation, attractions etc)   

The call to action for the Summer School Holiday promotion will be to visitnsw.com/family

Opportunity:  Promote your product on the Summer School Holiday pages on visitnsw.com and leverage the promotional activities undertaken by Tourism NSW. 

Action:  Complete the offer form below (separate forms attached for accommodation, attractions, hire, and tours) and return it before Tuesday 27th October to Tourism NSW. 

Validity:  All offers provided are required to be valid during the summer school holiday
(from 19 December 2009 to 26 January 2010).
NOTE: Blackout periods may apply, eg: not available 24-27 December.
(Please make this clear on the offer form). 

Mandatory: The offer must be applicable to families

If you require any additional information please do not hesitate to contact:

Nora Ortiz | Regional Marketing team 
Tel: (02) 9931 1477
or email nora.ortiz@tourism.nsw.gov.au 

Offer Forms