Sydney Marketing Opportunities 2009-2010
Marketing opportunities are available to promote Sydney, Australia’s only global city.
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Marketing Sydney within Australia
Tourism NSW implements a series of Destination Sydney marketing campaigns each year, supported by ongoing publicity activities for the city and its precincts.
Campaign Objectives
These Destination Sydney campaigns are designed to encourage domestic leisure visitation to Sydney to experience all the destination has to offer including its distinctive dining, fashion, lifestyle and culture, and its multitude of world class events.
Tourism NSW works cooperatively with tourism industry partners to create an integrated marketing program in intrastate and interstate markets to increase destination awareness, influence preference to visit, length of stay and dispersal.
Campaign Program
The Vivacity Sydney Marketing Campaign Prospectus invites the Sydney industry to participate in the second annual Vivacity Sydney marketing campaign which has been designed to drive visitation to the city from November 2009 to the end of February next year.
This year’s Vivacity events include New Year’s Eve, the Sydney Festival, Medibank International Sydney, Australia Day and an exhibition at the Museum of Contemporary Art by Danish installation artist Olafur Eliasson.
The prospectus features a range of marketing and promotional activities including print advertising, consumer promotions, digital advertising and product listings on Sydney.com.
To participate, please complete the Expression of Interest and return to Tourism NSW by 23 October.
For more information contact: Rhiannon Goodstate, Visit Sydney on (02) 9931 1490.
Source Markets
- Melbourne and regional Victoria
- Brisbane and south-east Queensland
- Regional NSW
- ACT
Target Segments
The Sydney campaign targets the following consumer segments:
- Luxury travellers: upmarket, indulgent, highest earning segment; white collar and professional skew
- Weekend escapists: a sub set of luxury travellers; they travel in peer groups or groups of couples
- Family travellers: middle market with a female skew, family-oriented and may be budget-conscious.
How to work with us
- Cooperative marketing
- Television – 30 second Brand Sydney and branded tactical television commercials and in program content
- Magazine
- Print
- Promotions - Publicity and media
- Media launch event
- Media visits
- Targeted media pitches - Online
- Sydney.com
- Escapes e-newsletter - Digital Advertising
Customised packages are available on request.
Links
Some links are to objects in Portable Document Format (PDF) and require Adobe Reader to be viewed. To download Adobe Reader, go to www.adobe.com