Target Market Profiles
Tourism NSW has structured the state's key international markets into three tiers according to their potential to visit NSW and what the characteristics are. This gives Tourism NSW the ability to effectively target these markets as outlined below:
| Countries | Market Characteristics | Focus Per Market | |
| Emerging Markets: | China, India, South Korea | High growth in visitation to Australia and NSW | To develop growth by capitalising on Sydney's iconic appeal and "first entrant advantage gained through direct airline services |
| Mature Markets: | UK, USA, New Zealand, Japan | Over 250,000 visitors and over 3 million visitor nights per year in NSW | Managing market share and maximising visitation potential through customer service and trade activities |
| Trade Development Markets: | Singapore, Malayasia, Hong Kong, Germany, Other Europe, Other Asia | Less than 250,000 visitors and less than 3 million visitor nights per year in NSW | To educate and motivate the distribution channels and maximise visitation potential through effective trade development and servicing |
Market Profile Reports
These reports provide information about visitors, visitor nights, purpose of travel, accommodation, transport, length of stay, demographics, month of travel, activities and regions most visited, by international market in which travel originated.
To view reports on these target markets and other key international markets, visit International Market Reports.