Sydney 2009 World Masters Games
10 - 18 October
The Sydney 2009 World Masters Games is the seventh edition of the world’s largest multi-sport event, and the next major international event on the Sydney calendar. The World Masters Games is open to people of all abilities and most ages and attracts up to three times more competitors than the Olympics Games.
People from more than 100 countries will compete across 28 sports at upwards of 70 venues throughout the city, including many Olympic sites.
Tourism NSW has been involved with the Sydney 2009 World Masters Games since the earliest days – assisting with the Government’s event bid, and helping the new organising team in their set-up days.
The Games are an opportunity to showcase Sydney and NSW to a worldwide group of mature travellers. Through our tourism leveraging strategy we aim to find ways to tap into the particular needs and wants of the participants, so we can capture as many of their overnight stays, and the resultant expenditure, for New South Wales as possible.
How to be involved
NSW tourism operators and businesses are being offered the opportunity to:
1) Participate in a promotion which will be made available for Games participants and family. The promotion will be displayed in an information booklet provided to participants in their registration packs and will be valid 01 - 31 October 2009.
This opportunity is free of charge. To confirm your involvement please complete the offer form and return to sarah.williams@tourism.nsw.gov.au by close of business Monday 22 June 2009.
For industry already participating in the Tourism NSW Enliven Your Senses promotion, it is as simple as extending your current Take a Guest for FREE* offer to cover the new validity period on this form. Note block out dates and terms and conditions may be applied to the offer.
2) Host influential International Masters Games Association VIPs while they are here for the Games. Find out more and register your interest here.
3) Reach an estimated 25,000 domestic and international visitors by advertising in the official Sydney 2009 World Masters Games publications and/or website. The Sydney 2009 World Masters Games website, currently averages 30,000 visitors a month.
Find out more about advertising in Sydney2009 World Masters Games publications.
Find out more about advertising on the Sydney 2009 World Masters Games website.
Industry Briefing
Tourism NSW and the Sydney 2009 World Masters Games Organising Committee (SWMGOC) briefed the industry on this major event in April, providing the latest details on the event, as well as an update on activities to leverage both business and tourism benefits for New South Wales.
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International activity
Tourism NSW and SWMGOC have been working together to promote the event internationally.
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Media coverage
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15 April 2009 |
(PDF file, 114kb) |
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15 April 2009 |
(PDF file, 65kb) |
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15 April 2009 |
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14 April 2009 |
(PDF file, 117kb) |
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7 April 2009 |
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6 April 2009 |
(PDF file, 183kb) |
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6 April 2009 |
(PDF file, 69kb) |
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26 March 2009 |
(PDF file, 337kb) |
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20 March 2009 |
(PDF file, 223kb) |
Media releases
| Date | Title | Description | Download |
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| 08/10/09 | Empire Games champion back in Sydney for World Masters Games | 1938 British Empire Games gold medallist Noel Morrow will arrive in Sydney today ahead of the Sydney 2009 World Masters Games. | 33kb |
| 10/10/09 | Sneak preview of the World Masters Opening Ceremony | Sydney Olympic Park will be a buzz tomorrow night with more than 45,000 athletes, friends, family and guests taking part in the Opening Ceremony of the Sydney 2009 World Masters Games at ANZ Stadium. | 35kb |
| 04/10/09 | World Masters Games newlyweds to honeymoon in Sydney | A couple who found love at the Melbourne 2002 World Masters Games will tie the knot today before honeymooning at the Sydney 2009 World Masters Games, which begin next weekend. | 32kb |
| 30/09/09 | Minister to lend a hand during World Masters Games competition | Minister for Tourism Jodi McKay will visit The Dome, at Sydney Olympic Park today to collect her Sydney 2009 World Masters Games volunteer uniform. | 32kb |
| 20/05/09 | World’s largest multi-sport event coming | Minister for the Illawarra and Keira MP David Campbell announced today the world’s largest multi-sport event, the Sydney 2009 World Masters Games, would be coming to the Illawarra in October. | 17kb |
| Crown Prince Frederik to visit Sydney | His Royal Highness The Crown Prince of Denmark will visit Sydney this October to compete at the world’s largest multi-sport event, the Sydney 2009 World Masters Games. | 76kb | |
| 28/04/09 | ANZ Stadium to stage World Masters | Minister for Tourism Jodi McKay today announced that Sydney Olympic Park’s ANZ Stadium will stage the Opening Ceremony of the world’s largest multi-sport event, the 2009 Sydney World Masters Games on Sunday 11 October. | 44kb |
| 24/03/09 | 200 days to go until Sydney plays host | Over 6700 people have registered for the Sydney World Masters Games with still 200 days to go until the Games begin on October 10. | 35kb |
| 15/10/08 | IMGA gives thumbs up to Sydney 2009 World Masters Games | The International Masters Games Association today gave its official stamp of approval to the 2009 World Masters Games at the end of its Sydney visit. | 666kb |
| 13/10/08 | The countdown is on to the world’s largest multi-sport event | Sydney is now counting down the days – literally – until the Sydney 2009 World Masters Games, the seventh edition of the world’s largest multi-sport event that attracts up to three times more competitors than the Olympics Games. | 707kb |
More information can be found at www.2009worldmasters.com/
Documents are provided as PDF files and can be viewed with Adobe Acrobat Reader – download the Reader
